A REVOLUTION ON ITS WAY!

A REVOLUTION ON ITS WAY!

(Sonali Bhatia)

If there's one place where 'nobody is perfect' doesn't fit in, it is the trending Fashion Industry. From tip to toe and left to right, everything needs to be perfect. Be it model’s height, style, attitude or weight. Apart from everything, for being a perfect model, measurements matter a lot in the industry. For a model, it requires a lot of hard work to be fit.

But what defines a perfect and fit model? Answer is clear -  a zero size figure. Surprisingly this only applies for our Indian Fashion Industry. The scenario in the west is a complete opposite to what we see in most of the asian fashion Industries . A curvy revolution is taking over the west. There is a remarkable rise in the demand for plus size models, as they are comfortable in their skin and are accepted. Clothes are being made and endorsed in broader range of sizes. Women are responding eagerly to the sight of models that look like real people.

Inspired from this revolutionary change in the industry, a documentary, called Straight/Curvy is also set for release next year. The documentary is directed by Jenny McQuaile; according to her the documentary follows the journey of successful curvy models.

But back home the scenario is grim. There is no single agency to handle plus size models. Moreover, these models face additional scrutiny due to the negative cultural view of fat. The concept of plus size model is very difficult to be introduced and followed by the Indian Fashion Industry as the audience over here is not ready for a full-fledged show. This is probably because fashion in India is in its beginning stage. Abroad, it's a very old industry, and they're coming up with different ways and different trends. In India plus size modelling would become a trend if you’re selling clothes for only particular target audience but not everyone would accept that.

However, we still have a long way to go. Breaking society’s norms is difficult but not impossible. A curvy revolution has already started and will continue to change the fashion industry.