How TATA Managed Messi

HOW TATA MANAGED MESSI

(Chitvan)

India’s leading car manufacturer TATA has recently come up with its new launch Tiago. With the new segment in the market, TATA has smartly placed Tiago between hatch back and sedan.

The basic model of the car costs around 3.2 lakhs so the target is quite clear. From inside, you will feel a whole new from Tata.

Well we all have seen the commercial from Tata and the big question that has been rumouring around is that how Tata could managed Messi as the brand ambassador for its entry level car where as the previous launch by Tata (Tata bolt) which was of higher price than its new launch had no face.

Tata expects a huge success from the new launch and so the car has been associated with the famous soccer player Messi. Somehow they have managed to achieve the success by receiving more than a hundred thousand booking already in such a short period of time.

Earlier, the car was named ZICA but for it being somewhat a homonyms to rica virus which spread epidemic throughout the world, the company was forced a change. This also provided half the publicity to the car and hence Tata decided a public voting for the the change in name.

Results were out and not so surprisingly, the car was named after the son of the famous soccer player Lionel Andrés Messi and the big player’s family association got him to sign the deal at fifty percent of the actual fee. A big fish in a lost net, we’d say, it’s fantastico for the company.

THE UPCOMING HONDA B-RV

THE UPCOMING HONDA B-RV

(Chitvan)

The rising demand of the SUV segment in India has got Honda up for yet another notable launch - Honda B-RV, a mid SUV that shares its core with Honda’s compact crossover C-RV. 

The GAIKINDO Indonesia International Auto Show 2015 marked the launch of this much awaited beast. The first look of B-RV in India can be seen in Auto-expo 2016.

The familiar 1.5 litre i-Dtec and 1.5 litre i-Vtec engine, like its other peak sitters like Honda City powers the car and produces an apposite 100 bhp for the diesel variant, with a possibility of the update. It will have the similar wheel base that we have seen in Honda Mobilio. 

Being late in the mid - SUV segment got the company to add the additional features to make it stand out to its competitors like Creta and Terrano. This includes the four wheel drive option that hasn’t been seen yet in the segment.

The other area where B-RV gives an answer to its rivals is the seating capacity. Where most of the cars in this segment are five seater, B-RV stands apart with an additional row of seat. This makes this compact SUV a 7 seater with the seats as that of the Mobilio.

Coming to the key element that decides the success or failure of a car in tough indian market, the price. Honda B-RV is expected to hit the indian market at a price range of between 10.2-12.4 lacs.

Its quite possible of the Honda B-RV having the similar variants as that of city, so lets wait to see another success story from Honda after its very own City.