How TATA Managed Messi

HOW TATA MANAGED MESSI

(Chitvan)

India’s leading car manufacturer TATA has recently come up with its new launch Tiago. With the new segment in the market, TATA has smartly placed Tiago between hatch back and sedan.

The basic model of the car costs around 3.2 lakhs so the target is quite clear. From inside, you will feel a whole new from Tata.

Well we all have seen the commercial from Tata and the big question that has been rumouring around is that how Tata could managed Messi as the brand ambassador for its entry level car where as the previous launch by Tata (Tata bolt) which was of higher price than its new launch had no face.

Tata expects a huge success from the new launch and so the car has been associated with the famous soccer player Messi. Somehow they have managed to achieve the success by receiving more than a hundred thousand booking already in such a short period of time.

Earlier, the car was named ZICA but for it being somewhat a homonyms to rica virus which spread epidemic throughout the world, the company was forced a change. This also provided half the publicity to the car and hence Tata decided a public voting for the the change in name.

Results were out and not so surprisingly, the car was named after the son of the famous soccer player Lionel Andrés Messi and the big player’s family association got him to sign the deal at fifty percent of the actual fee. A big fish in a lost net, we’d say, it’s fantastico for the company.